Engaging Web Site Design
Getting customers to your website is only the start. Novus Digital can offer a great balance between search engine optimisation and engaging website design. Novus can rebuild your existing website to reflect the high demands your customers perceive to offer not only top 10 placement but a website that truly reflects the level of your brand.

Market Assessment and Strategy
This service enables your company to clearly identify your objectives and strategy. Keyword selection, in-depth competitor site analysis and Web site review, traffic and sales projections, ROI tracking.

Organic Search Engine Optimisation
Organic search results are those that are displayed "naturally" unlike paid advertising. Achieve visibility in the non-paid, organic search engine listings for brand names, and keywords related to your products and services. The technique or optimizing is the process of attaining higher search engine rankings and directories via changes to a site to make it more search engine friendly as well as off page factors that influence ranking such as quality and relevance of incoming links.

Social Media Optimisation
Does your site show up in Google's Universal Search, Google Images, Google Video, YouTube, and other popular social media properties? Are you blogging on a weekly basis? Whether it's blogging or recording your event, and posting to YouTube.

Real Time Web Analytics - ROI / ROAS Tracking
Novus Digital uses the most sophisticated industry tools available, to give you access to 24/7 Web based Analytics which includes click-thru rates, ad copy performance, bounce rates, conversion rates, customer acquisition cost, keyword analysis, visitor map, referral pages and return on ad spend. Novus Digital will email you a daily, weekly, monthly, quarterly reports which are available in pdf, xml, excel format.

Paid Search Engine Campaign Management
Guaranteed top search engine visibility for your company and its products or services in Google, Yahoo and MSN.

What is Link Building – Link Exchange – Link Popularity?
Link popularity is a measure that Search engine that search engines use to determine how popular and relevant your site is. Link popularity used to be a quantitative measure only concerned with the number of inbound links. However with spammers’ efforts to skew the fairness of the internet, Search Engine Algorithm gives more weight to the qualitative aspect of the incoming links. Google, for instance, will reward a site with higher ranking when the mentioned website draws quality inbound links that are relevant to its theme. Thus a website with quality incoming links will rank better then a competitor with many more irrelevant and poor quality inbound links.

Google Page Rank Explained
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.